Job Summary
On behalf of our client, one of Ethiopia’s largest business groups, our recruitment department at GeezJobs is seeking talented professionals to join the company as it launches one of Ethiopia’s biggest digital platforms, offering hotel, guesthouse, and multi-category event booking services and connecting customers with venues and service providers.
The Copywriter & Content Specialist is responsible for creating clear, engaging, and locally relevant content that strengthens the platforms'' brand, improves user experience, and supports marketing and growth. The role works closely with the Digital Marketing Coordinator, Partnership & Sales Lead, and Onboarding & Verification Coordinator to deliver content across digital channels and platforms.
Key Responsibilities
Write and publish blog articles, industry insights, partner stories, and other digital content.
Create destination and business information content where relevant, and write/improve partner, property, and service descriptions.
Produce copy for social media, digital campaigns, advertisements, emails, and other marketing materials.
Maintain and deliver against a monthly content calendar.
Research, fact-check, and apply basic SEO principles (keywords, titles, meta descriptions) to content before publication.
Adapt and localize content smoothly between English and Amharic.
Coordinate with the technical team when content requires platform-side publishing or SEO support.
Educational Qualification & Experience Requirements
Education: Relevant Bachelor''s degree or diploma in Journalism, Communications, Marketing, English, or a related field.
Experience: 1 to 2 years of professional writing or content experience in copywriting, content marketing, digital media, or journalism.
Required Skills & Competencies
Excellent written English and Amharic, strong storytelling, research, editing, and proofreading skills.
Required Skill Tags: Copywriting, content creation, localization (English/Amharic), SEO basics, and content calendar management.
Desired Skill Tags: CMS/blog management, digital publishing, proofreading, and audience targeting.
Key Performance Indicators (KPIs)
Blog and digital content delivered vs. monthly target.
Destination/business pages delivered vs. target.
On-time delivery against the content calendar.
Content quality, accuracy, and brand consistency.