About the Role
We are seeking a creative, confident and commercially minded Content Creator to develop compelling content that positions our real estate brand strongly in the market, showcases properties effectively and generates meaningful audience engagement and leads.
The ideal candidate should understand how to create content that does more than attract views. They must be able to use video, photography, storytelling and social media strategy to present properties, communicate their value and support sales and business growth.
Key Responsibilities
Develop and execute engaging content for the company’s social media platforms, website and other digital channels.
Create high quality property videos, walkthroughs, reels, short form videos, promotional videos and photographs for residential and commercial properties.
Visit properties and capture compelling visual content that highlights their features, location, amenities and investment potential.
Develop creative concepts and storylines for real estate campaigns, property launches and promotional activities.
Write engaging captions, scripts, property descriptions and other marketing copy.
Appear in videos where required and confidently present properties, locations and real estate opportunities to prospective clients.
Work closely with the sales and marketing teams to develop content aligned with current property listings, campaigns and sales objectives.
Create content specifically designed to generate enquiries, leads, property viewings and conversions.
Manage and maintain a consistent content calendar across relevant social media platforms.
Monitor social media trends, emerging content formats and competitor activities within the real estate market.
Edit videos and photographs to a professional standard using appropriate content creation and editing tools.
Develop creative content around real estate education, investment opportunities, market trends, home ownership and property lifestyle.
Cover property inspections, exhibitions, client events, site visits and other company activities.
Repurpose existing content into different formats suitable for various digital platforms.
Track content performance and provide insights on engagement, reach, audience growth and lead generation.
Continuously test new creative approaches to improve the performance of the company''s digital content.
Requirements
Minimum of 2 years of relevant experience in content creation, digital marketing, social media or a related field.
Proven experience creating short-form video content, particularly Reels, TikTok and similar formats.
Experience creating content for real estate, property, construction, luxury lifestyle or other commercially driven brands is highly advantageous.
Strong photography and videography skills.
Proficiency with video editing and graphic design tools such as CapCut, Adobe Premiere Pro, Canva, Photoshop or equivalent platforms.
Strong understanding of social media platforms and current content trends.
Excellent written and verbal communication skills.
Ability to write compelling scripts, captions and marketing copy.
Confident personality and ability to appear naturally on camera.
Strong sense of visual aesthetics, creativity and storytelling.
Ability to work independently, meet deadlines and manage multiple content projects.
Must be willing to travel to property locations when required.
Key Competencies:
Creativity: Ability to consistently develop fresh and commercially relevant content ideas.
Visual Storytelling: Ability to turn properties and real estate opportunities into compelling visual stories.
Commercial Awareness: Understanding that content should contribute to brand growth, enquiries and sales.
Communication: Excellent presentation, writing and interpersonal skills.
Social Media Intelligence: Strong understanding of what drives reach, engagement and audience growth.
Attention to Detail: High standards for video quality, photography, editing, captions and brand presentation.
Proactivity: Ability to identify content opportunities without waiting for detailed instructions.
What We Are Looking We are looking for someone who is creative, energetic, camera-confident, and commercially aware. The successful candidate should have a strong portfolio demonstrating their ability to create professional video and social media content.
Female candidates are particularly encouraged to apply.
Applicants should submit their CV together with a portfolio, social media page or samples of previous content created.