Job Summary
The Content Associate is responsible for helping Tulips & Lilies consistently create and publish high-quality, engaging content across all social media and digital platforms.
You will work closely with the Content Lead to turn ideas into content that gets attention, builds trust, grows our community and ultimately contributes to sales.
This role is for someone who is creative, proactive, internet-savvy, organised and comfortable being hands-on.
Key Responsibilities
Content Creation:
Create engaging content for Instagram, TikTok, Facebook and other relevant platforms.
Shoot and edit short-form videos, reels, stories, product videos and behind-the-scenes content.
Create content around our products, customers, team, processes, events and brand story.
Assist with photography and videography during content shoots.
Repurpose existing content into different formats and platforms.
Content Ideas & Execution:
Regularly generate fresh content ideas based on trends, customer behaviour and brand objectives.
Research trending sounds, formats, hooks and content styles.
Turn approved ideas into actual content.
Participate actively in content brainstorming and planning sessions.
Help ensure that content is produced according to the agreed content calendar.
Founder-Led Content:
Assist in developing content featuring the Founder/MD.
Help capture the Founder’s thoughts, opinions, experiences, lessons and business journey.
Assist with filming founder-led reels, talking-head videos, behind-the-scenes content and educational content.
Help make the Founder relatable, credible and trustworthy to the audience.
Community Engagement:
Monitor comments, DMs and audience conversations.
Respond to relevant comments and interactions in line with the brand voice.
Identify questions, complaints, desires and recurring conversations from customers that can become content.
Help build an active and engaged online community.
Content Performance:
Monitor how published content performs.
Track views, reach, engagement, shares, saves, profile visits, enquiries and other relevant metrics.
Identify content that performs well and help replicate successful formats.
Report content performance to the Content Lead.
Content Production Support:
Assist with planning and executing content shoots.
Prepare products, props, locations and equipment required for shoots.
Coordinate with team members involved in shoots.
Ensure content assets are properly organised and stored.
Expectations
You are expected to:
Be proactive rather than wait to be told what to do.
Bring new ideas to the table every week.
Understand that content is not only about getting likes; it must support business growth.
Meet deadlines consistently.
Stay up to date with social media trends.
Take ownership of assigned content projects.
Be willing to appear on camera when required.
Have excellent attention to detail.
Be comfortable working in a fast-paced business environment.
Key Performance Indidcators
Performance will be measured by:
Consistency of content production and publishing.
Quality and creativity of content produced.
Number of usable content assets produced.
Growth in reach, engagement and community.
Improvement in content performance over time.
Quality and speed of execution.
Contribution to enquiries, leads and sales generated through content.
Ability to identify and execute relevant trends quickly.
Ideal Candidate
We are looking for someone who:
Has experience creating social media content.
Understands Instagram and TikTok culture.
Can shoot and edit short-form videos.
Has strong creative instincts.
Understands hooks, storytelling and visual communication.
Is comfortable using tools such as CapCut, Canva or similar platforms.
Is curious about marketing and consumer psychology.
Is highly organised and reliable.
Has a strong desire to learn and grow.