Salary:
₦600,000 per month
Reports To:
Head of Business
Job Summary
We are seeking an experienced, commercially driven, and results-oriented
Business Development Manager – Electronics
to drive revenue, gross profit, market growth, and overall business development within the electronics division.
The successful candidate will be responsible for identifying new business opportunities, developing corporate and B2B accounts, strengthening relationships with electronics brands and distributors, expanding market opportunities, and driving sustainable revenue growth.
The role will cover product categories including televisions and home entertainment, audio products, refrigerators and freezers, air conditioners, washing machines, kitchen appliances, gaming and entertainment electronics, smart-home products, and related accessories.
Key Responsibilities
Develop and execute business development strategies for the electronics category.
Identify new markets, customer segments, sales channels, and revenue opportunities.
Drive monthly, quarterly, and annual sales growth.
Develop new corporate, institutional, wholesale, and strategic accounts.
Build and maintain a strong sales pipeline.
Identify opportunities for bulk purchases, projects, institutional contracts, and large-scale supply arrangements.
Develop relationships with corporate organisations, hotels, schools, hospitals, real estate companies, government institutions, and other major buyers.
Identify large-scale electronics supply and installation opportunities.
Prepare proposals and commercial offers for major customers.
Build relationships with procurement managers, facility managers, project managers, and senior decision-makers.
Develop recurring B2B business and long-term customer relationships.
Develop and maintain relationships with leading electronics manufacturers, distributors, and strategic partners.
Negotiate competitive pricing, rebates, credit terms, marketing support, and volume incentives within approved company policies.
Identify opportunities for strategic partnerships, promotions, exclusive products, and distribution arrangements.
Monitor vendor performance and ensure agreed commercial commitments are delivered.
Monitor market trends and identify high-growth electronics categories.
Recommend new products and brands based on customer demand and market opportunities.
Monitor competitor pricing, promotions, product launches, and market activities.
Recommend competitive pricing strategies while protecting company margins.
Analyse sales, pricing, discounts, and category profitability.
Identify opportunities to improve gross margins and overall category performance.
Build and maintain relationships with key customers and strategic accounts.
Identify cross-selling and upselling opportunities.
Drive repeat purchases and long-term customer relationships.
Work with the Marketing team to develop category-specific campaigns and promotional activities.
Monitor product availability and identify potential stock shortages.
Identify slow-moving and ageing inventory and recommend strategies to improve stock turnover.
Work closely with Procurement, Marketing, Finance, Retail, and Operations teams to achieve business objectives.
Prepare regular reports on sales performance, business development activities, market opportunities, customer acquisition, and pipeline performance.
Key Performance Indicators (KPIs)
Performance will be measured based on:
Monthly revenue achievement.
Monthly gross profit achievement.
Year-on-year category growth.
Number of new corporate and B2B accounts acquired.
Value of new business generated.
Sales pipeline value and conversion rate.
Strategic brand and vendor partnerships established.
Growth across key electronics categories.
Customer retention and repeat business.
Improvement in inventory turnover.
Reduction of slow-moving and ageing stock.
Market and category growth.
Timeliness and quality of weekly and monthly reports.
Requirements & Qualifications
Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, or a related discipline.
MBA or relevant professional qualification is an advantage.
Minimum
5–8 years’ experience
in business development, sales, consumer electronics, home appliances, retail, distribution, or FMCG-related sectors.
Proven track record of achieving revenue and gross-profit targets.
Experience managing key accounts and B2B customers.
Experience working with major electronics brands and distributors is highly desirable.
Strong understanding of the Nigerian electronics market.
Strong knowledge of consumer electronics and home appliances.
Excellent negotiation and commercial management skills.
Strong understanding of pricing, margins, and commercial terms.
Excellent relationship-building and networking abilities.
Strong analytical and problem-solving skills.
Strong presentation and communication skills.
Proficiency in Excel, PowerPoint, CRM, and reporting tools.
Ability to develop and execute business strategies effectively.
Core Competencies
Business Development & Revenue Growth
B2B & Corporate Sales
Key Account Management
Electronics Market Development
Strategic Partnerships
Vendor & Brand Management
Sales Pipeline Management
Commercial Negotiation
Pricing & Margin Management
Market Intelligence
Customer Relationship Management
Product & Category Development
Strategic Thinking
Data Analysis & Reporting
Personal Attributes
The successful candidate should be:
Highly target-driven and commercially focused.
Proactive and opportunity-oriented.
Strong in negotiation and relationship management.
Analytical and data-driven.
Innovative and entrepreneurial.
Customer-focused.
Accountable for results.
Comfortable engaging senior executives and decision-makers.
Capable of working across multiple departments.
Strong in execution and follow-through.
Passionate about electronics and consumer technology.