Responsibilities
Focus on creating an enduring brand for the company’s products
Develop strategies and tactics to create awareness about the company’s products across all critical channels
Deploy successful marketing campaigns and follow through on the implementation from ideation to execution
Initiate a variety of media strategies on regular and social media
Produce valuable and engaging content for the website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Oversee and approve marketing material, from website banners to hard copy brochures
Measure and report on performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust advertising campaigns accordingly
Qualifications / Requirements
First degree in any course. Additional qualifications are an advantage
Minimum of 7 years’ marketing and brand management experience
Skill Set:
Marketing Management
Business Acumen
Attention to detail.
Use of computer.