About the Job
Area Sales Manager
is a results-driven, team-oriented professional responsible for overseeing, monitoring, evaluating, and reporting on all sales activities within the assigned market. The role focuses on driving sales volume, achieving key performance indicators (KPIs), strengthening market competitiveness, and ensuring effective execution of sales strategies within the assigned area.
Why Join Us?
Create:
your ideas have a place here
Grow:
your performance opens possibilities
Belong:
be part of something bigger
Key Duties & Responsibilities
Implement and execute the district sales plan to drive sales volume, market coverage, and KPI achievement.
Supervise, monitor, and evaluate the performance of Sales Executives and distributors, including daily primary and secondary sales tracking.
Ensure effective execution of POS visit schedules, journey plans, and 100% market coverage through consistent field presence.
Drive sell-out performance by optimizing stock levels, numeric distribution, and product mix across retail outlets.
Build and maintain strong customer relationships through regular outlet visits, customer development, and CRM activities.
Monitor market positioning versus competitors, identify gaps and opportunities, and propose corrective actions.
Ensure efficient and timely product distribution, proper after-sales service, and effective handling of customer complaints.
Ensure agents and distributors operate in line with company operational, pricing, stock, and RTM standards.
Coach, mentor, motivate, and support Sales Executives and agent staff to improve performance and capability.
Ensure full and timely execution of promotional activities and submission of all required reports and documentation.
Maintain high visibility in the market by spending maximum time in trade and engaging directly with customers and consumers.
Manage and safeguard company assets, ensuring proper utilization and availability of sales tools and materials.
Any other tasks assigned by his/her supervisor [RSM].
About You
Qualifications Requirement
BA degree in business administration, marketing, communications or a related field
Minimum of 3 years of experience in sales FMCG .
Required Skill
Team management
Strong communication, presentation, and influencing skills
Customer handling
Negotiation and problem-solving
Decision-making
Requirement Skill
Attention to detail
Ability to work under pressure and meet targets
Communication & Negotiation