Summary
We are seeking a results-driven Area Sales Manager to lead sales operations for our Dry Hair product category in Aba.
The ideal candidate must demonstrate astrong grip on secondary sales, proven team management skills, and anaggressive approach to primary sales.
Key Responsibilities
Primary & Secondary Sales:
Driveprimary salesby managing distributor offtake and ensuring consistent stock flow from the company to distribution partners.
Drivesecondary salesby ensuring effective product movement from distributors to retailers and end-consumers.
Monitor and report on secondary sales data to ensure real market demand is met, preventing stock build-up at distributor level.
Team Management:
Lead, coach, and supervise the field sales team (OMSRs, van sales reps, etc.) to deliver volume, distribution, and visibility targets.
Conduct regular performance reviews and provide on-the-ground coaching to improve team effectiveness.
Market & Distributor Management:
Manage relationships with distributors, wholesalers, and key retail accounts within the Aba territory.
Identify new business opportunities and expand market coverage.
Monitor competitor activities and market trends, providing actionable insights to the Regional Manager.
Reporting & Strategy:
Prepare regular sales reports, forecasts, and performance analyses.
Develop and implement territory sales strategies to achieve monthly and quarterly sales targets.
Requirements
Experience & Qualifications
Bachelor’s Degree in Business, Marketing, or a related field is preferred.
3–5 yearsof sales experience in FMCG, beauty, personal care, or hair care.
Minimum of2 years in a supervisory capacity.
Core Competencies
Strong Grip on Secondary Sales:Proven experience in driving sell-through at the retail level, managing distributor-to-retailer movement, and closing the data gap between primary and secondary sales.
Aggressive Primary Sales Approach:Proven track record of achieving and exceeding primary sales targets with distributors.
Team Management & Leadership:Demonstrated ability to lead, coach, and motivate a field sales team to achieve set targets.
Distributor Management:Strong experience in managing relationships with distributors and key trade partners.
Excellent Communication & Negotiation:Strong interpersonal, negotiation, and presentation skills.
Analytical & Reporting:Proficiency in MS Excel and sales reporting tools.