Reports To:
Manager - CVM Operations
Division:
Marketing
Mission:
Support the activities of the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend
Description:
Provide support in monitoring and tracking campaign performance over campaign lifecycle
Support the inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
Assist in User Acceptance Testing for the new BTL offers
Assist in developing and executing Below The Line campaigns with the aim of generating incremental revenue and reducing churn on the network
Provide support in writing, editing and proofreading campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rate
Analyse outbound and inbound campaign results and propose recommendations to the business based on campaign performance
Support the Campaign Management systems and channels
Education
First degree in any related discipline
Fluent in English
Experience
3 - 7 years’ experience which includes
Experience working with others in a medium sized organization (Campaign Management, Customer Service, BTL Communications etc.)
Experience in Database in telecommunications industry
Expertise in experimental test design
Demonstrable reporting & analytical skills
Good understanding of customer data analysis