Job Description
As our Branding & Communications Specialist, you will be the custodian of our brand voice, visual identity, and strategic messaging. You will design and execute integrated communication strategies, drive multi-channel campaigns, and ensure every piece of content from social media copy to executive reports aligns with our core values.
If you excel at crafting compelling narratives, managing multi-platform content calendars, and turning brand vision into tangible results, we want to hear from you.
Key Responsibilities
Brand Strategy & Visual Identity:
Maintain and evolve the brand’s visual and verbal identity to ensure consistency across all marketing assets, digital platforms, and corporate communications.
Develop comprehensive brand guidelines and ensure company-wide alignment.
Conceptualize and produce high-impact brand campaigns to increase brand awareness and engagement.
Communications & Content Management:
Create, edit, and oversee compelling content for digital channels, including social media platforms, websites, newsletters, and press releases.
Develop and manage dynamic content calendars across all active channels.
Craft engaging internal communications, company updates, and event messaging to foster employee alignment and positive workplace culture.
Draft executive communications, media briefs, and official statements as needed.
PR & External Relations:
Identify key media opportunities, industry events, and partnership possibilities to enhance brand visibility.
Cultivate and maintain positive relationships with media outlets, PR partners, and key community stakeholders.
Monitor brand sentiment, industry trends, and competitor positioning to proactively adapt strategy.
Campaign Execution & Analytics:
Plan and coordinate product launches, promotional campaigns, and brand activations.
Track, analyze, and report on campaign performance, social engagement, and media reach using relevant metrics and tools.
Utilize insights to optimize future communication strategies and demonstrate return on investment.
Requirements & Qualifications
Education: Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, or a related field (or equivalent practical experience).
Experience: 5–8 years of hands-on experience in brand management, corporate communications, public relations, or a related role.
Communication Skills: Outstanding written, verbal, and editing skills with a sharp eye for tone, grammar, and storytelling.
Digital Literacy: Proven track record of managing social media channels, content calendars, and email marketing platforms.
Design & Tools: Proficiency with design and collaboration tools (e.g., Canva, Adobe Creative Suite) and spreadsheet/reporting applications (Microsoft Excel, Google Sheets) for workflow tracking and analytics.
Project Management: Exceptional organizational and multitasking skills, with the ability to manage timelines, events, and cross-functional deliverables under deadline.