Senior Digital Marketing Specialist

We are looking for aDigital Marketing Specialistto leaddigital channel strategyandperformanceacross Footprint campaigns and always-on initiatives.This role ownsplanning and optimizationacrosspaid mediaand keyowned channels, ensuresclean tracking and reporting, and drives performance improvements throughdisciplined testing. You will work closely withcreativeandstrategyto alignmessage, offer, creative format, targeting, and landing experience.• Buildchannel strategypercampaign objectiveandfunnel stage• Plan and runpaid mediaacrossMeta, Google, TikTok(and relevant platforms)• Owntargeting, budget pacing, optimization, and performance troubleshooting• Buildtracking standards:UTMs, pixels, events, conversions, reporting logic• Alignlanding pagesandconversion pathswith web + creative teams• Produceweekly performance snapshotsandmonthly business review reporting• Runtest plans:creatives, audiences, offers, placements, landing variants• Ensureplatform policy complianceandbrand safety• Maintaindocumentation:campaigns, learnings, benchmarks, playbooks

We are looking for a Digital Marketing Specialist to lead digital channel strategy and performance across Footprint campaigns and always-on initiatives. This role owns planning and optimization across paid media and key owned channels , ensures clean tracking and reporting , and drives performance improvements through disciplined testing . You will work closely with creative and strategy to align message, offer, creative format, targeting, and landing experience . Responsibilities • Build channel strategy per campaign objective and funnel stage • Plan and run paid media across Meta, Google, TikTok (and relevant platforms) • Own targeting, budget pacing, optimization, and performance troubleshooting • Build tracking standards : UTMs, pixels, events, conversions, reporting logic • Align landing pages and conversion paths with web + creative teams • Produce weekly performance snapshots and monthly business review reporting • Run test plans : creatives, audiences, offers, placements, landing variants • Ensure platform policy compliance and brand safety • Maintain documentation : campaigns, learnings, benchmarks, playbooks